What is the Manufacturer's Suggested Retail Price (MSRP)?

1 Answers
WilliamRose
07/29/25 1:05pm
Official guidance price is the manufacturer's suggested retail price announced by the automaker for a particular vehicle. Below are relevant details: 1. Reference significance: This price serves only as a reference, and actual prices at dealerships may vary due to regional differences, vehicle popularity, etc., potentially resulting in price markups or discounts. 2. Automaker strategies: Most automakers employ two common approaches when setting MSRPs for new vehicles: one is to launch with a low price, using an ultra-low MSRP to compete for market share; the other is to set a high initial MSRP at launch, followed by significant discounts after some time.
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