What is the Lynk & Co brand?
4 Answers
Lynk & Co is a premium brand jointly established by Geely Holding Group, Geely Auto Group, and Volvo Cars in the new era. The models under Lynk & Co include the Lynk & Co 03, Lynk & Co 01, Lynk & Co 05, Lynk & Co 06, Lynk & Co 02, and the Lynk & Co 06 New Energy. Taking the Lynk & Co 03 as an example: it belongs to the compact car category, with a length, width, and height of 4639mm, 1840mm, and 1472mm respectively, and a wheelbase of 2730mm. The Lynk & Co 03 is equipped with a 1.5T turbocharged engine, delivering a maximum power of 115 kW at 5000 rpm and a maximum torque of 245 N·m between 1450 to 4000 rpm, paired with a 6-speed manual transmission.
I've recently researched rising stars in the automotive industry and can talk about Lynk & Co. This brand is quite young, jointly established by Geely and Volvo, making its debut around 2016 with a focus on the global market. The name originates from 'link' and 'cooperation,' symbolizing connection and collaboration, with a trendy design philosophy. Models like the 01 and 03 series blend SUV and coupe elements. A key advantage lies in sharing Volvo's safety technology and platforms, such as the CMA architecture, which supports efficient production of multiple vehicle models, reducing costs without compromising quality. The pricing is consumer-friendly, targeting the 20-40 age group, available in both Europe and China. It also promotes a digital direct sales model, enabling fast online ordering like e-commerce to reduce intermediate steps. The future may see more electric vehicles to align with sustainability trends.
As someone frequently exposed to automotive technology, I have a good understanding of Lynk & Co's details. It is jointly invested by Geely Group and Volvo, with its core competitiveness lying in innovation: for example, the CMA modular platform can flexibly adapt to hybrid and pure electric systems, improving efficiency and reliability. Vehicles like the Lynk & Co 05 focus on driving experience, equipped with advanced connectivity features such as remote APP control for in-car temperature and music, showcasing a high level of intelligence; in terms of safety, it inherits Volvo's ADAS driving assistance to reduce accident risks. The brand targets the global youth demographic, with localized market strategies, and has production bases in China catering to the world. It offers significant cost-performance advantages, with a wide after-sales network coverage, facilitating maintenance and repairs. Overall, it represents the upward breakthrough of Chinese automobiles.
Last year, our family chose Lynk & Co when we changed cars, finding it practical and down-to-earth. This brand was jointly launched by Geely and Volvo, with a family-friendly design, such as spacious SUVs suitable for outings with kids and pets. It excels in safety due to its Volvo heritage, and the automatic braking system has helped avoid several close calls in the city. The ride is quiet and comfortable, with moderate fuel consumption—hybrid versions are even more fuel-efficient. The price is much more affordable compared to German and Japanese models in the same class, and the four-year warranty is reliable without interruptions. The after-sales service at 4S shops is responsive, with ample spare parts and hassle-free maintenance. It’s a versatile choice for daily commutes and short holiday trips, offering peace of mind and no burdens.
