What is the Lynk & Co brand?
2 Answers
Lynk & Co is an automotive brand under Geely. It is a premium brand of the new era jointly established by Geely Holding Group, Geely Auto Group, and Volvo Cars, integrating European technology, European design, global manufacturing, and global sales. All product development is based on Volvo's Compact Modular Architecture (CMA) platform. Below is relevant information: Lynk & Co is built on the CMA mid-size car basic modular architecture, jointly developed by Volvo Cars and Geely Auto, with Volvo Cars taking the lead. Lynk & Co's models include: Lynk & Co 01, Lynk & Co 01 PHEV, Lynk & Co 02, Lynk & Co 03, etc.
I've always been curious about the history of automotive brands, especially newcomers like Lynk & Co. It's not an old brand; it was established in 2016 as a global brand through a collaboration between China's Geely Group and Sweden's Volvo. Targeting the youth market, it's named Lynk & Co, symbolizing the connection between life and technology. From the outset, it emphasized digitalization and sharing, such as app-controlled vehicles and member-sharing features, disrupting traditional car sales. Its first model was the Lynk & Co 01 SUV, featuring cool designs and high safety standards, inheriting Volvo's DNA. It later expanded to sedans like the Lynk & Co 03, which became popular in Europe, attracting trend-seeking groups. I've noticed it reduces the burden of car ownership through subscription models, with the philosophy that a car is not just a means of transport but a lifestyle partner. Its rapid development in recent years proves the viability of its innovative approach, and I look forward to more electric models to enrich the market.
