
Hongqi steering wheel's logo is the brand's latest emblem, which is very long in shape, resembling a shield. Here is more information about Hongqi vehicles: 1. Brand Introduction: Hongqi is a premium automotive brand directly operated by FAW (First Automobile Works), belonging to China FAW Group Corporation. Current models include Hongqi H7, Hongqi L5, Hongqi H5, Hongqi HS5, Hongqi HS7, Hongqi E-HS3, Hongqi H9, etc. 2. Product Positioning: The brand concept of New Hongqi is "Chinese New Noble Refined-ism." New Hongqi will emphasize the concepts of "New Nobility," "New Refinement," and "New Sentiment," deeply integrating China's excellent culture with world advanced culture, modern fashion design, cutting-edge technology, and meticulous emotional experiences to create more outstanding products.

I'm a retired designer from an old automobile factory and have a special affection for the Hongqi emblem. The logo on the Hongqi steering wheel is a three-dimensional red flag fluttering in the wind, crafted with metal chrome plating, giving it a premium look and feel. This emblem first appeared on the CA72 model in 1958, which was the first high-end sedan developed after the founding of New China. Evolving to the current H9 model, the emblem has become more three-dimensional and refined, yet still retains its classic shape. Every time I touch this emblem on the steering wheel, it reminds me of the decades-long journey of China's automotive industry. This design not only represents the pride of a national brand but also incorporates the graceful lines of Eastern aesthetics, standing distinctly apart from the circular logos of foreign brands, making it highly recognizable on the road. I recommend that Hongqi car owners take the time to learn about the story behind the emblem—it's quite meaningful.

When friends ask about the emblem on my new car's steering wheel, I always proudly introduce it. It's a three-dimensional red flag made of metal with exquisite craftsmanship and fine surface textures. From the driver's perspective, the flowing red flag appears both dignified and dynamic, perfectly blending traditional and modern design languages. I've noticed that the latest HS7 model even incorporates a backlight design for this emblem, which looks fantastic during night driving. Unlike the circular emblems of German cars or the letter logos of Japanese brands, this flag-shaped emblem is quite unique among steering wheel designs, turning heads on the road. In fact, this emblem maintains design consistency across dozens of Hongqi models, which shows thoughtful attention to detail.

When I first drove the Hongqi, the emblem on the steering wheel immediately caught my eye. The three-dimensional metal Hongqi emblem has a unique design, and its smooth curves follow the rotation when turning left or right. Compared to the flat logos commonly seen on other cars, this three-dimensional emblem adds a sense of ceremony to driving. I remember the H5's steering wheel featured this emblem, and it felt particularly comfortable to turn. In fact, this emblem has existed since the brand's founding, though its material and proportions have been adjusted over time. This exclusive design makes it instantly recognizable as a Hongqi, standing out far more than the letter-based logos prevalent in the market. Touching this emblem while driving gives an inexplicable sense of reassurance.

Last week I accompanied a friend to test drive the new Hongqi, paying special attention to the steering wheel emblem. It's a flowing red flag shape carved from a single piece of aluminum with perfectly rounded edges. The salesperson said this is the brand's core design language, maintained consistently from base to top trims. I noticed the new L5 made subtle adjustments to the flag's curvature while preserving the classic shape, making it more ergonomic. Compared to the circular logos commonly used by other domestic brands, this asymmetrical flag design stands out uniquely on the steering wheel - often drawing stares from neighboring drivers at red lights. The emblem has remained largely unchanged for decades, proving its timeless design.


