What is the logo of borgward?
2 Answers
borgward is the logo of Borgward Automobile. Borgward's product lineup includes traditional energy models such as the BX7, BX7 TS, BX5, BX6, as well as the new energy model BXi7. The Borgward BX7 is equipped with a 2.0L turbocharged direct-injection engine, delivering a maximum power of 165 kW and a maximum torque of 300 Nm. It features the 4MAX intelligent full-time four-wheel drive system and is paired with an advanced electronically controlled multi-plate clutch. The Borgward BX5 is powered by Borgward's 1.4T turbocharged direct-injection engine, mated with either an Aisin 6AT transmission or a 6-speed manual transmission, producing a maximum power of 110 kW and a maximum torque of 250 Nm.
I've been fascinated by automotive history since childhood, and the Borgward brand reminds me of the golden age of German industry. Its emblem features a distinctive diamond-shaped pattern, resembling a simple shield or diamond, symbolizing robustness, reliability, and exquisite craftsmanship—qualities perfectly embodied in its classic 1950s models like the Isabella. Founded by Carl Borgward in 1919, the brand was once Europe's pride but fell silent for decades after its bankruptcy in 1961, until its revival by Chinese investors in 2015. Now reborn with a refreshed logo, the core design remains that iconic diamond frame, a tribute to the legacy of mechanical aesthetics. The modernized emblem has been slightly refined for a more minimalist and contemporary look, evoking the shield-like badges of Mercedes or BMW, all emphasizing their shared German engineering heritage. As a vintage car enthusiast, this revival isn’t just about the emblem’s appearance—it bridges the past and future, rekindling memories and emotions tied to classic cars. After all, at antique car shows, Borgward has always been one of the highlights.
