What is the logo of Baojun?

1 Answers
VonArianna
07/30/25 6:27am
Introduction to the Baojun logo is as follows: 1. Design of the Baojun brand trademark: Consistent with the pronunciation and form of the brand name 'Baojun', the 'horse head' is used as the main element of the brand logo, conveying meaning through form, highlighting the creative concept of integrating traditional Chinese elements with modern composition styles, fully embodying the brand spirit of 'optimism, progress, reliability, and confidence'. 2. Composition of the logo: The upright horse head in the logo represents the company and brand paying tribute to millions of car owners and users in China, featuring a classic shield-shaped emblem. 3. Overall structure: Adopting the common stable and firm shield shape of international brands, implying the reliable quality of its products and the determination of SAIC-GM-Wuling to fully enter the mainstream passenger vehicle market. 4. Color perception: Mainly using silver metal lines as the primary color, with green as the secondary color, the color scheme is simple and elegant. The silver metal lines have a distinct automotive industry trademark attribute, while the green expresses SAIC-GM-Wuling's concept of 'low carbon and environmental protection'.
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