
is an automobile brand marketed by General Motors in the United States, Canada, and China. It is sold in North America, China, CIS countries, and the Middle East. On May 19, 1904, David Dunbar Buick founded the Buick Motor Company in the United States with the help of the Briscoe brothers. The Buick (BUICK) logo features a pattern resembling "three shields," which serves as its graphic trademark and is the emblem of the Buick division. The following is an introduction to automobile engines: Classification of engines: Based on the power source, automobile engines can be divided into diesel engines, gasoline engines, electric vehicle motors, and hybrids. Principle of engines: Common gasoline and diesel engines are reciprocating piston internal combustion engines, which convert the chemical energy of fuel into the mechanical energy of piston motion and output power. Gasoline engines have high rotational speed, light weight, low noise, easy starting, and low manufacturing cost; diesel engines have a high compression ratio, high thermal efficiency, and better economic performance and emission performance than gasoline engines.

I've heard of the brand since I was a kid. It started in Detroit, USA in 1903, making steam-powered cars back then. Later, it became a 'son' of General Motors. In the 1930s, while Cadillac was the luxury leader, Buick positioned itself in the mid-range segment—classy but not outrageously expensive. Their Super series sedans were hugely popular at the time, innovatively using torsion bar front suspension for an exceptionally smooth ride. Today, Buick sells cars in over 50 countries, with China being its largest global market. Domestic consumers particularly love its shield-shaped logo, which exudes a premium feel.

I just switched to a LaCrosse last year, and honestly, this brand gives off a vibe of reliability. The first thing you notice when you sit inside is how quiet it is—their Quiet Tuning technology really works, keeping tire and wind noise remarkably low even at high speeds. The seats are as comfy as a sofa, and the interior details are finely crafted. Buick designers have some great ideas; just look at the new Enclave with its winged grille and sharp LED headlights—it turns heads without being flashy. Their most impressive model is the GL8, which has dominated the MPV segment for over two decades, perfect for everything from family school runs to corporate events.

From my perspective, occupies a uniquely strategic position among joint-venture brands, perfectly filling the gap between mainstream and luxury segments. It doesn't pursue Cadillac's pure luxury approach, yet offers more substantial materials and features than Toyota or Honda. Currently, Buick's core buyers are middle-class families aged 35-55 who desire vehicles that project prestige without being ostentatious. The manufacturer has recently been emphasizing its Avenir premium sub-brand, adding exclusive features like bespoke interiors and concierge services to models such as the LaCrosse and Enclave, further elevating the product positioning.

In China, mentioning inevitably brings up its association with business vehicles. In the late 1990s, company purchases were uniformly Buick Centuries, and anyone who rode in one remembers those spacious sofa-like seats. Today, the GL8 has become the standard for mobile offices, primarily used for airport client pickups. This American brand truly understands what Chinese consumers want—just look at how the Regal GS sport version is tuned more aggressively than its U.S. counterpart, and the Envision Plus adds a full ten centimeters to rear legroom. More and more Buicks are parked in our neighborhood, and neighbors all say driving one offers both substance and prestige.

I was quite impressed by the all-electric concept car at the recent auto show. It can charge for just 10 minutes to cover 300 kilometers and features a massive 30-inch curved screen inside. Their engineers mentioned that by 2025, they plan to launch 5 new all-electric models, all based on the Ultium platform, with a range of up to 600 kilometers. The current models are already quite smart—my Envision has features like phone-as-a-key and remote start. Buick has even brought CDC magnetic ride control down to the 200,000 yuan price point, and they’ll likely upgrade to Level 3 autonomous driving in the future. I’d say this legacy brand is making a bold and decisive transformation, balancing its comfort DNA with cutting-edge tech.


