What is the goal of the Lynk & Co brand?
3 Answers
The goal of the Lynk & Co brand is to become a global new premium luxury brand. Introduction to the Lynk & Co brand: LYNK & CO (Chinese name: Lingke) is a new era premium brand jointly established by Geely Holding Group, Geely Auto Group, and Volvo Car Group. It integrates European technology, European design, global manufacturing, and global sales, based on the CMA (Compact Modular Architecture) jointly developed by Volvo Cars and Geely Auto, with Volvo Cars taking the lead. Lynk & Co's technological philosophy: LYNK & CO is a new era premium brand that embodies European technology, European design, global manufacturing, and global sales. Upholding the brand philosophy of "Born Global, Open and Connected," and the brand values of "Individuality, Openness, and Connectivity," it carries inherent global DNA, designed for urban populations worldwide. Born in the internet era, Lynk & Co merges internet thinking with traditional automotive industry practices, driving a transformation in mobility towards individuality, openness, and connectivity.
The Lynk & Co brand seems to primarily target young consumers with its fashionable and avant-garde designs, like the sporty-inspired models such as the Lynk & Co 03 and 05, which look visually striking. Backed by the collaboration between Geely and Volvo, its ambition is to become a global premium brand—not only establishing a strong foothold in China but also aggressively expanding into European and Asian markets to challenge legacy automakers. In marketing, it partners with trendy brands to attract younger buyers, emphasizing tech-savviness and individuality. I suspect they aim to leverage innovative modular manufacturing to control costs, offering high-value models while pushing electrification, claiming plans to roll out numerous new energy vehicles in the coming years. Overall, it feels like an effort to reshape perceptions of Chinese brands, positioning itself as a benchmark for the new era of automobiles.
From an industry perspective, Lynk & Co has set quite ambitious goals, aiming to disrupt the traditional luxury car landscape. By integrating Volvo's safety technology and high performance, they have launched sporty models like the Lynk & Co 03+, emphasizing driving pleasure and reliability. Strategically, globalization is at the core—first establishing a presence in the Asia-Pacific region, then penetrating Europe and America, with the goal of becoming a major player in the premium market. Innovation is also a key focus, such as investing in autonomous driving R&D and enhancing user connectivity experiences. In terms of sustainability, they plan to achieve full electrification by 2030, aligning with environmental trends. This positioning not only elevates the brand image but also drives upgrades across the entire supply chain. Overall, it’s about securing a solid foothold in the global automotive market.
