
Exeed is the premium brand of Chery, positioned as a mid-size SUV. Currently, it offers several SUV models, including the Exeed VX, Exeed E-IUV, Exeed LX, and Exeed TX. Among them, the Exeed TX and LX have already been launched, with the TX positioned as a mid-size SUV and the LX as a compact SUV. Below is an introduction to the Exeed LX: 1. Exterior: The Exeed LX features a large number of horizontal lines on the front grille and lower air intake. The star-track LED light strip and the star-matrix LED headlights form a continuous structure, which to some extent widens the visual width of the front face. The rear lights also adopt a continuous LED design, complemented by horizontal lines that stretch the width, making the rear design language extremely simple while echoing the horizontal design of the front face. 2. Interior: The overall layout of the Exeed LX is a very avant-garde design. The continuous 12.3-inch dual-screen significantly enhances the technological atmosphere and sense of luxury. The extensive use of soft leather wrapping in the materials also reflects its premium quality. However, the most attractive feature of the Exeed LX is the Lion Smart Cloud i-Connect@Lion3.0 intelligent connectivity system integrated into the dashboard. This Lion Smart Cloud i-Connect@Lion3.0 system is highly powerful, supporting not only conventional functions like navigation, voice control, multimedia, and Bluetooth but also features such as smartphone connectivity, AR real-world navigation, facial recognition, L2.5-level intelligent driving assistance system, internet access, and remote APP operation, showcasing numerous personalized and high-tech capabilities.

I recently researched the Exeed brand, and it's quite interesting. As a premium subsidiary of Chery, it primarily focuses on SUV models like the Landmark and Windrider series, which are quite popular. I've driven a friend's Exeed, equipped with either a 1.6T or 2.0T turbocharged engine—plenty of horsepower yet fuel-efficient, averaging about 7-8L/100km in city driving. The intelligent systems are a standout feature, including lane-keeping assist and adaptive cruise control, plus a responsive touchscreen that seamlessly connects to smartphone navigation without lag. The chassis uses lightweight materials, ensuring stability during high-speed cornering, and safety features are comprehensive, with airbags and electronic stability control all included. Compared to joint-venture brands, Exeed offers much better value for money. If you're into tech-savvy vehicles, Exeed is worth considering, especially with its new energy models now available, featuring fast charging and impressive range.

As a regular family car driver, the Exeed left me with the impression of spaciousness and strong comfort. The interior features plenty of soft materials, with leather seats that offer excellent wrapping support, and the rear can comfortably seat three adults without feeling cramped. It has low noise levels on the highway, outstanding chassis vibration filtration, making long drives less tiring. I also tested its air conditioning system, which cools down quickly, and the panoramic sunroof adds to the brightness. The trunk capacity is sufficient for luggage or shopping, making it practical for daily grocery runs or school pickups. The price is more affordable than comparable Mercedes or BMW models, and maintenance is convenient, easily handled at chain service centers. Overall, it suits those who prioritize relaxed driving, and the quality matches its positioning.

From a budget perspective, Exeed is a cost-effective choice. The entry-level SUV can be had for just over 100,000 yuan, but the features are impressive: full LED headlights, rearview camera, and intelligent voice control all come standard. I've compared the data - fuel consumption is slightly higher than Japanese brands but maintenance is cheaper, with minor services costing just a few hundred yuan. Insurance costs are low too; the savings over five years could buy you a new tire. Though it's a domestic brand, Chery's backing ensures reliable quality, and the failure rate has been decreasing year by year. If you don't want to splurge on an imported car but need SUV functionality, Exeed delivers solid value with well-balanced cost performance.

Let's talk about the background of Exeed. It is a premium sub-brand launched by Chery in 2018, aiming to compete in the luxury market against Lynk & Co and WEY. The design leans towards a modern style, with sleek lines and refined interiors, attracting many young buyers. Its positioning in the Chinese market is clear, prioritizing technology and collaborating with international partners on platform development. The rapid sales growth in recent years indicates increasing consumer acceptance. I think it represents the upgrade of Chinese automakers, balancing practicality with international appeal. In the long run, it may make breakthroughs in the smart electric vehicle sector, making it a trend worth watching.


