What is the DS car brand?
3 Answers
DS is a luxury car brand under the French PSA Peugeot Citroën. More information about DS is as follows: 1. The DS-5LS is equipped with the same 1.6T engine as the DS-5, with a maximum output of 147 kW and a maximum torque of 275 N·m, paired with a 6-speed automatic transmission. 2. The DS-5LS features a 7-inch touchscreen navigation system, AQS air quality control system, and an ion generator. 3. The DS-5LS's center console, steering wheel, and dashboard are all wrapped in genuine leather, while the seats adopt a 'watch chain' design, made from top-quality imported European Nappa+Semi-Aniline calfskin.
DS is actually a brand with quite a story. It was originally the luxury series under French Citroën, born in 1955. The car launched at that time was directly called the 'Goddess,' with a design that was ahead of its time by several years. Later, around 2010, it officially became an independent brand, focusing on the luxury car market, and is now managed by the Stellantis Group. In terms of models, in China, you can see the DS7, DS9, and others, with interiors that are incredibly luxurious, paying extreme attention to detail, and featuring eco-friendly technologies like plug-in hybrids. Honestly, compared to German luxury brands, its French romantic design is more niche but highly distinctive, especially appealing to young people who love that futuristic vibe. However, its sales in China are modest, partly due to fewer dealerships. I think understanding its history can help car buyers better grasp its style and positioning.
Speaking of the DS brand, it is a luxury line spun off from Citroën, focusing on design and comfort. The models all feature distinct French elements, such as streamlined bodies and exquisite interiors, with high-end and eco-friendly materials. The current flagship in the Chinese market is the DS7 Crossback SUV, with its plug-in hybrid version being fuel-efficient and quiet, offering a smooth driving experience. The target consumers are those who pursue unique tastes, unlike the more mainstream appeal of BMW. Technologically, it has innovative features like an intelligent driving assistance system that is simple and practical to operate. The price is mid-to-high range, with average resale value but unparalleled style.
