What is the difference between Volvo's black and blue logos?
1 Answers
The differences between Volvo's blue and black logos are as follows: 1. Different colors - the blue logo is primarily blue, while the black logo is primarily black. 2. Different performance - the black logo represents basic performance, while the blue logo represents secondary performance, with blue being the more commonly used type. 3. Different design aesthetics - the blue logo appears steady and solid, with larger and more compact text, a prominent circular shape, and an arrow symbol pointing at a 40-degree angle, creating harmony between the graphic and font. 4. The black logo has a retro style but can appear somewhat dull on already monotonous cars, with the arrow symbol blending into diagonal lines and weaker texture. 5. The blue color symbolizes high technology and innovation, but lacks the representation of inheritance and steadiness, while the black car logo better represents Volvo's stability and emphasis on inheriting the company's own automotive philosophy.