What is the difference between the 730 and 740?

[DiHailey]

1. Different wheel rims: The former uses 18-inch rims, while the latter uses 19-inch rims; the sunroof differs, with the former upgraded to a panoramic sunroof and the latter featuring a standard sunroof; the former also adds a leather-wrapped steering wheel, a 360° holographic imaging system, and an automatic parking assist system. 2. From the exterior perspective: The 730L Luxury model comes with 18-inch rims, while the 740L Leading model uses 19-inch rims, though the 730L can optionally upgrade to 19-inch rims. Additionally, although neither model is equipped with laser headlights, the LED adaptive headlights are a practical and safe feature on both models.

[HavenDella]

As a seasoned driver who has owned BMWs for many years, the main differences between the 730 and 740 lie in their power performance. The 730 comes with a lower horsepower engine, which is perfectly adequate for daily city driving and offers better fuel efficiency—a full tank can take you quite far. However, the 740 is a different story. Its engine is tuned more aggressively, delivering a thrilling push-back sensation during acceleration and inspiring confidence when overtaking. Additionally, the 740 boasts more advanced features, such as an air suspension system with road feel adjustment, making bumpy rides more comfortable. In terms of fuel consumption, the 740 is slightly higher, but I believe the extra cost is well worth the enhanced driving experience. Maintenance costs are similar for both models, with the 730 saving a bit on upkeep, while the 740’s performance upgrades are more appealing to those who enjoy spirited driving. I recommend test-driving both to truly appreciate the subtle differences.

[JulianFitz]

As someone who frequently drives long distances, I've noticed the most significant difference between the 730 and 740 is the comfort during long trips. The 730's engine runs smoothly and steadily, making highway driving worry-free with good noise control and reasonable fuel consumption. However, the 740 offers stronger power, with a shorter acceleration time from zero to 100 km/h, especially effortless when climbing hills in mountainous areas. Additionally, in terms of interior and tech features, the 740 often includes more luxurious options like a HUD display and smarter navigation. Price-wise, the 730 is cheaper, but the 740 holds its value slightly better, fetching more money when resold. Maintenance intervals are almost the same for both; regular oil changes suffice. For family travel, the 730 offers good value for money, while the 740 is more suited for those seeking driving pleasure.

[AylaFitz]

As a practicality-oriented average person, after driving the 730 for a while and then experiencing the 740, the differences are quite straightforward. The 730 has sufficient horsepower, is agile for city commuting, and offers low fuel consumption, making daily refueling more economical. The 740 delivers stronger power output, quicker acceleration, and is better suited for highway driving or overtaking scenarios. In terms of features, the 740 typically comes with more driving assistance, such as automatic parking, which makes it safer for beginners. The 730 is slightly quieter in terms of engine noise, while the 740 is a bit louder during rapid acceleration. Maintenance costs for the 740 are higher due to more premium parts, but overall reliability is good with no major issues. The price difference is tens of thousands, depending on personal budget. I prefer the 730 for its hassle-free daily use, while the 740 makes a better impression at gatherings and has ample power reserves to handle unexpected road conditions more easily.