What is the difference between the 730 and 740?
2 Answers
1. Different wheel rims: The former uses 18-inch rims, while the latter uses 19-inch rims; the sunroof differs, with the former upgraded to a panoramic sunroof and the latter featuring a standard sunroof; the former also adds a leather-wrapped steering wheel, a 360° holographic imaging system, and an automatic parking assist system. 2. From the exterior perspective: The 730L Luxury model comes with 18-inch rims, while the 740L Leading model uses 19-inch rims, though the 730L can optionally upgrade to 19-inch rims. Additionally, although neither model is equipped with laser headlights, the LED adaptive headlights are a practical and safe feature on both models.
As a seasoned driver who has owned BMWs for many years, the main differences between the 730 and 740 lie in their power performance. The 730 comes with a lower horsepower engine, which is perfectly adequate for daily city driving and offers better fuel efficiency—a full tank can take you quite far. However, the 740 is a different story. Its engine is tuned more aggressively, delivering a thrilling push-back sensation during acceleration and inspiring confidence when overtaking. Additionally, the 740 boasts more advanced features, such as an air suspension system with road feel adjustment, making bumpy rides more comfortable. In terms of fuel consumption, the 740 is slightly higher, but I believe the extra cost is well worth the enhanced driving experience. Maintenance costs are similar for both models, with the 730 saving a bit on upkeep, while the 740’s performance upgrades are more appealing to those who enjoy spirited driving. I recommend test-driving both to truly appreciate the subtle differences.
