What is the difference between Oushang and Changan?
2 Answers
Oushang and Changan differ in their target markets. Target Markets: Changan Automobile primarily targets the family passenger vehicle market, focusing on sedans and SUVs; Oushang specializes in the passenger vehicle sector and is dedicated to providing quality driving and riding experiences for Chinese "big families." Changan Oushang is a new passenger vehicle brand under the Changan Group, forming the "one body, two wings" strategy for the development of Changan's independent passenger vehicle brands alongside Changan Automobile. Additional Information: Changan and Oushang are two distinct brands, with Changan being the key brand of the Changan Group, while Oushang is positioned as a more budget-friendly brand. The first brand under Changan Oushang covers all vehicle types, but generally uses materials and workmanship that are slightly lower in quality compared to the Changan brand. This can be seen as a strategic move by Changan to focus on market share with lower-end models. A high market share is highly beneficial for the influence of an automotive brand.
As a young enthusiast of trendy SUVs, I find the differences between Oshan and Changan quite distinct. Oshan is a sub-brand of Changan, specifically targeting young people in their twenties like me, focusing on fashionable design and affordable prices. For example, their X5 model looks very sporty and is reasonably priced, making it suitable for friends who have just started working and want to buy a car. The Changan brand is more mature, with models like the CS75 series being more traditional, emphasizing reliability and practical features, which may appeal more to family users. Technologically, Changan has more self-developed powertrains, such as the Blue Whale engine, which performs well in fuel efficiency, while Oshan focuses more on exterior innovation and smart configurations, like large-screen controls and other small highlights. Simply put, if you want something younger and more vibrant, Oshan is a great choice; if you value experience and durability, Changan is more suitable.
