What is the difference between Jetour and Exeed?
2 Answers
Both Jetour and Exeed are brand vehicles under Chery, but they have different positioning. Jetour is positioned in the travel niche market, while Exeed has a broader positioning. The Jetour brand focuses on mid-to-low-end products. Since the launch of its product line, it has clearly stated its dedication to the "Travel+" niche market positioning. Through online and offline interactions in three dimensions—touchpoints, experiences, and sharing—combined with users' car usage scenarios, it creates "Travel+" products. Jetour will take "the intelligent, interconnected, and lightweight scalable platform iPeL" as its core and complete the "4+3+N" product layout, which specifically refers to 4 SUVs (X60, X70/X70S, X90, X95); 3 MPVs (V60, V70, V90); and N new energy models. The Exeed brand focuses on mid-to-high-end products, with a more flexible positioning to attract consumers from different levels. As Chery's new high-end brand, EXEED takes "intelligence, premium, and vitality" as its core brand values, placing "intelligence" at the forefront of these values. It fully advances Chery's "Lion Smart Cloud" strategy to provide comprehensive, next-generation intelligent mobility services for Chinese and global consumers.
Jetour and Exeed are both brands under Chery, but they differ significantly. Simply put, Exeed is like the elder brother in Chery's family, targeting the premium segment with higher price tags. For example, the Exeed TX is priced close to 200,000 RMB, featuring advanced design and configurations, powered by the latest 1.6T or 2.0T engines, offering a more comfortable driving experience and cutting-edge tech. On the other hand, Jetour is more of a budget-friendly option for the masses, focusing on the SUV market. Models like the Jetour X70 are priced around 100,000 RMB, offering spacious interiors with modest materials, fuel efficiency, and practicality—ideal for family use or urban commuting. In short, Exeed is for those pursuing high quality and performance, while Jetour plays the value-for-money card. Your choice depends on budget and needs; test-driving both is recommended to feel the difference.