What is the difference between Jetour and Exeed?
1 Answers
Both Jetour and Exeed are brand vehicles under Chery, but they have different positioning. Jetour is positioned in the travel niche market, while Exeed has a broader positioning. The Jetour brand focuses on mid-to-low-end products. Since the launch of its product line, it has clearly stated its dedication to the "Travel+" niche market positioning. Through online and offline interactions in three dimensions—touchpoints, experiences, and sharing—combined with users' car usage scenarios, it creates "Travel+" products. Jetour will take "the intelligent, interconnected, and lightweight scalable platform iPeL" as its core and complete the "4+3+N" product layout, which specifically refers to 4 SUVs (X60, X70/X70S, X90, X95); 3 MPVs (V60, V70, V90); and N new energy models. The Exeed brand focuses on mid-to-high-end products, with a more flexible positioning to attract consumers from different levels. As Chery's new high-end brand, EXEED takes "intelligence, premium, and vitality" as its core brand values, placing "intelligence" at the forefront of these values. It fully advances Chery's "Lion Smart Cloud" strategy to provide comprehensive, next-generation intelligent mobility services for Chinese and global consumers.