
Both Jetour and Exeed are brand vehicles under Chery, but they have different positioning. Jetour is positioned in the travel niche market, while Exeed has a broader positioning. The Jetour brand focuses on mid-to-low-end products. Since the launch of its product line, it has clearly stated its dedication to the "Travel+" niche market positioning. Through online and offline interactions in three dimensions—touchpoints, experiences, and sharing—combined with users' car usage scenarios, it creates "Travel+" products. Jetour will take "the intelligent, interconnected, and lightweight scalable platform iPeL" as its core and complete the "4+3+N" product layout, which specifically refers to 4 SUVs (X60, X70/X70S, X90, X95); 3 MPVs (V60, V70, V90); and N new energy models. The Exeed brand focuses on mid-to-high-end products, with a more flexible positioning to attract consumers from different levels. As Chery's new high-end brand, EXEED takes "intelligence, premium, and vitality" as its core brand values, placing "intelligence" at the forefront of these values. It fully advances Chery's "Lion Smart Cloud" strategy to provide comprehensive, next-generation intelligent mobility services for Chinese and global consumers.

Jetour and Exeed are both brands under Chery, but they differ significantly. Simply put, Exeed is like the elder brother in Chery's family, targeting the premium segment with higher price tags. For example, the Exeed TX is priced close to 200,000 RMB, featuring advanced design and configurations, powered by the latest 1.6T or 2.0T engines, offering a more comfortable driving experience and cutting-edge tech. On the other hand, Jetour is more of a budget-friendly option for the masses, focusing on the SUV market. Models like the Jetour X70 are priced around 100,000 RMB, offering spacious interiors with modest materials, fuel efficiency, and practicality—ideal for family use or urban commuting. In short, Exeed is for those pursuing high quality and performance, while Jetour plays the value-for-money card. Your choice depends on budget and needs; test-driving both is recommended to feel the difference.

As a seasoned driver, let me tell you the differences between Jetour and Exeed. Exeed is positioned as a premium brand with more refined body design and luxurious interiors, likely featuring full LED lighting and smart cockpits. It offers stable and quiet driving performance, though at a higher price point and with relatively higher fuel consumption - ideal for those who prioritize driving experience. Jetour, on the other hand, focuses on practicality with much more affordable entry-level models. Its simpler yet durable components mean lower maintenance costs. While not as powerful, it's sufficient for long-distance travel with spacious cargo capacity - perfect for family trips. Technically, Exeed integrates more advanced safety assistance features, whereas Jetour emphasizes fundamental reliability. The distinction is clear - choose according to your needs.

Young car buyers are definitely curious about the differences between Jetour and Exeed. After test-driving both, I found Exeed takes the premium route with its sleek, eye-catching exterior, tech-savvy interior featuring touchscreens, though it's pricier and requires costlier maintenance. Jetour is far more budget-friendly—significantly cheaper with basic but sufficient features, fuel-efficient and easy to park for stress-free city driving. Its connectivity lags but smartphones can compensate. The core distinction lies in brand positioning and price range: Exeed targets those with ample budgets chasing trends, while Jetour serves everyday drivers with practical, money-saving solutions.


