What is the difference between Haval's Red Label and Blue Label?
1 Answers
The difference between Haval's Red Label and Blue Label lies in their styles: Red Label products feature a bold, flamboyant style with strong visual impact, emphasizing luxury, convenience, and versatility, targeting mainstream family users; Blue Label products adopt a minimalist, sleek style with a sporty design, focusing on coolness, novelty, and a high-tech feel, aimed at the younger generation. The two brands are sold through independent channels, increasing vehicle options to meet diverse consumer needs. However, current products show that this differentiation is not very distinct. Observing existing models, Red Label cars tend to have a more moderate design, leaning towards family use, while Blue Label cars have a sharper, more sporty design. However, there are no significant differences in power or space.