What is the difference between Haval's red and blue logos?
2 Answers
The differences between Haval's red and blue logos are as follows: The red car logo focuses on luxury and classic design. Externally, the grille is slightly larger than the blue logo, and the headlight design is more refined. Although not very obvious, these details can still be noticed. In terms of interior design, it resembles European styles, making the red logo more suitable for family use. On the other hand, the blue logo features a hexagonal grille and slender headlights, with more dynamic body details compared to the red logo. The blue logo extensively uses touch controls and digital panels, giving it a cooler appearance. The red Haval logo has a more bold and eye-catching style, with a strong visual impact, emphasizing luxury, convenience, and versatility, targeting mainstream family users. The blue Haval logo has a simpler, more restrained style with a sporty design, focusing on coolness, novelty, and a high-tech feel, targeting younger demographics. Haval has undergone three logo changes. The first change occurred in 2013 when the Haval brand became independent and adopted the red logo. The second change was in 2015 at the Shanghai Auto Show, where the red and blue logos were announced. The third change was in August 2018 during the launch of the new Haval F series, which introduced a black logo. Some consumers believe that the black logo better reflects the maturity and stability of the Haval brand. A car logo is the most recognizable symbol of a car brand and an intuitive representation of the brand's positioning and characteristics. Understanding a car brand usually starts with its logo, making the choice of logo very important for any car brand. Haval's use of the black logo officially divides the brand into the H series and F series. Another reason is to unify the brand image, facilitating Haval's expansion into international markets.
The visual differences between the Haval Red Label and Blue Label are quite striking. At first glance, the Red Label appears more aggressive, with a front grille design resembling a shark's mouth that looks fierce, and its wheel styles are very sporty, giving the impression that it's suited for thrill-seeking young drivers. The Blue Label, on the other hand, exudes more elegance, featuring a more conservative grille and smoother lines. Inside, the interior materials feel more premium, making it ideal for family or business use. In terms of pricing, the Blue Label is slightly more expensive, but both models share similar engines, with the main differences lying in their styling and comfort levels. During maintenance, the mechanic mentioned that the Red Label's suspension is stiffer, resulting in a bumpier ride over speed bumps, while the Blue Label's softer suspension makes long-distance driving less fatiguing. The choice between the two ultimately comes down to personal preference. After test driving, I found the Red Label exhilarating on mountain roads, whereas the Blue Label offers a quieter experience on highways.
