What is the difference between Geely and Emgrand?
4 Answers
Here are the specific differences between Geely and Emgrand: 1. Different logos: The Geely logo still features the "six-pack abs" design, but with a flattened treatment based on the original LOGO, and the color has been changed to solid black, making it look much more imposing compared to the original. The Emgrand logo, on the other hand, has an overall shield-shaped outline with a "V" shape blooming effect, and the block graphic design combines red and black colors to create a gem-like texture. 2. Different brand positioning: The Emgrand brand represents both inheritance and breakthrough of the Geely brand, effectively carrying forward the brand's cultural DNA. The new Emgrand logo, with its modern and international design, will help Geely break free from its original image constraints and present itself to the public in a brand-new manner.
To put it this way, I also struggled with this when buying my first car. Geely is the name of the entire automotive group, like a big family. The Emgrand initially started as its best-selling sedan series, known for being particularly economical and affordable—many people chose the Emgrand as their first car. Over the years, things have changed a lot. After the Emgrand series built a solid reputation, it was spun off into an independent sub-brand. Now, the Emgrand brand focuses on cost-effective family cars like the Emgrand L, offering practical features at reasonable prices. On the other hand, the Geely brand features more technologically advanced models, such as the Boyue L. Simply put, if you're looking for a reliable and affordable daily driver, you might want to focus on Emgrand. If you have a higher budget and want cutting-edge technology, check out models under the Geely badge.
I have a friend working at a 4S dealership who often talks about this. Geely is a major automotive group with multiple brands under its umbrella, and Emgrand is one of its core brands. Early models like the Emgrand GL helped establish market presence, which later evolved into an independent brand. In showrooms now, you'll see two logos: Geely-branded vehicles typically represent mid-to-high-end products featuring the latest hybrid technologies, while Emgrand-branded models focus on economical options around 100,000 RMB. They share R&D platforms, such as BMA architecture vehicles available under both brands. The after-sales service system is unified, making maintenance convenient. However, new Emgrand models are usually priced 20,000-30,000 RMB lower than equivalent Geely-branded cars, making them particularly suitable for young professionals just starting their careers.
Once while accompanying a relative car shopping, I learned that Emgrand was originally a popular car series under Geely, but later became an independently operated sub-brand. It's similar to how the Volkswagen Group has both the Volkswagen brand and Skoda. Now, the Emgrand brand specializes in entry-level vehicles, like the Emgrand S SUV, which can be driven off the lot for around 100,000 yuan, with adequate features and low fuel consumption. The Geely brand, on the other hand, offers more premium products such as the Xingrui and Boyue series, featuring newer designs and technologies. Many engines are shared between the two, but Geely-badged cars get first access to new hybrid technologies. Visiting a showroom, you'll notice Emgrand-badged cars are more affordably priced, yet backed by the same group technology, so quality isn't compromised.
