What is the difference between Geely and Emgrand?
3 Answers
There is no difference. Emgrand is the high-end brand of Geely. Emgrand EMGRAND symbolizes "luxury, stability, and power" and is a sub-brand built by Geely Auto under the parent brand of Geely. Here is some additional information: 1. Emgrand logo: The middle part of the Emgrand logo consists of six blocks, which symbolize the Geely spirit of "team spirit, learning spirit, innovation spirit, fighting spirit, truth-seeking spirit, and excellence spirit." It also represents the corporate mission of "building the safest, most environmentally friendly, and most energy-efficient cars to make Geely vehicles go global." The block graphic design features a gem-like texture composed of red and black colors. 2. Geely logo: The shape of the Geely logo is still "six-pack abs," but it has undergone a flattening treatment based on the original LOGO, and the color has been changed to all black, making it much more imposing compared to the original LOGO.
Geely is a major domestic Chinese car brand, like the head of a big family, while Emgrand is one of its sub-brands. When I bought my first car, Geely was still using brands like Gleagle and Englon. Later, seeing the Emgrand EC7 sell exceptionally well, Geely decided to spin off Emgrand as an independent brand. Now, Emgrand mainly targets the family car market under 100,000 yuan, with popular models like the Emgrand sedan and Emgrand GS belonging to this series, and the logo has been updated to a more minimalist black emblem. The Geely brand, on the other hand, covers a broader range, from entry-level models to premium cars like the Boyue L and Xingrui, with models featuring Volvo technology mostly under the Geely umbrella. Simply put, it's like the relationship between parents and their child.
As someone who frequently follows new car updates, I've noticed the most obvious difference between Geely and Emgrand lies in their positioning. The Emgrand brand specializes in practical family cars, mainly focusing on compact sedans like the Emgrand GL and small SUVs such as the Emgrand S, with configurations emphasizing cost-effectiveness. The Geely brand, on the other hand, adopts a multi-line development strategy, ranging from small cars like the Bin Yue to high-end intelligent Galaxy series, with greater technological investments. I've observed that Emgrand models feature more conservative and steady designs, with simpler interior materials, while Geely's latest models are incorporating large screens and driver assistance systems. Of course, mechanics often mention that many engine and chassis components are shared, as core technologies ultimately reside with Geely.
