What is the difference between direct stores and 4S stores?

[SanBennett]

Direct stores are chain stores directly operated by the headquarters, while 4S stores, fully known as automobile sales service 4S stores, are automobile sales enterprises integrating four functions: vehicle sales (Sale), spare parts (Sparepart), after-sales service (Service), and information feedback (Survey). The following is a detailed introduction: 1. Direct stores: Chain stores directly operated by the headquarters, that is, a business form where the headquarters directly operates, invests in, and manages each retail outlet. The headquarters adopts a vertical management approach, directly issuing orders to control all retail outlets, which must fully comply with the headquarters' directives. 2. 4S stores: They are a car franchise model centered on the "four-in-one" concept, including vehicle sales (Sale), spare parts (Sparepart), after-sales service (Service), and information feedback (Survey). They feature a unified appearance, unified logos, unified management standards, and exclusively operate a single brand. It is a distinctive tangible market with channel consistency and a unified cultural concept. The advantages of 4S stores in enhancing the automobile brand and the image of automobile manufacturers are obvious.