What is the difference between Changan Mazda and FAW Mazda?
1 Answers
FAW Mazda is a company jointly established by FAW Car Co., Ltd. and Mazda Motor Corporation. It mainly produces the Mazda6 series sedans and sells Mazda imported vehicles. On the other hand, Changan Mazda is a company jointly established by Mazda and Changan Automobile, currently producing series such as the Mazda2 and Mazda3. Below is relevant information: 1. Changan Mazda Automobile Co., Ltd. was formerly known as Changan Ford Mazda Automobile Co., Ltd. Nanjing Company, established on April 19, 2005, and commenced production on September 24, 2007. It was jointly funded by Chongqing Changan Automobile Co., Ltd., a century-old enterprise in China's automotive industry, and Mazda Motor Corporation, with each party holding a 50% stake. 2. Changan Mazda is a joint venture vehicle. Leveraging its strengths and adapting to market challenges, Changan Mazda proposed the 'Distinctive Premium Strategy,' with the corporate mission of 'Creating Premium Cars, Leading a Better Life,' and is committed to building 'China's first-class distinctive premium automaker.' To implement this strategy, Changan Mazda initiated two transformations: from a production-oriented to a strategic management-oriented approach and from a product-oriented to a customer-oriented approach.