What is the difference between Changan Auto and Changan Oushang?
2 Answers
Changan Auto and Changan Oushang difference: Changan Auto refers to the company; Changan Oushang is one of the car models under Changan Auto Company. The following are related introductions: Changan Auto: Changan Auto is one of China's top four automobile group companies. The number of Changan series Chinese brand users has exceeded 17 million, leading the Chinese brand automobiles. It has launched a series of classic products such as the CS series, Eado series, and Ruicheng CC, and has joint ventures with Ford, Mazda, and Peugeot Citroën. Changan Automobile Co., Ltd. was registered with the Chongqing Municipal Administration for Industry and Commerce on October 31, 1996, and obtained a business license. Chongqing Changan is located at the confluence of the Yangtze River and Jialing River in Chongqing. It is an automobile company engaged in the development, manufacturing, and sales of a full range of passenger cars and commercial vehicles. Its main products include a full range of passenger cars, small commercial vehicles, light trucks, minivans, and large and medium-sized buses, as well as a full range of engines. Changan Oushang: Changan Oushang Auto is a new passenger car brand under the Changan Auto Group. Relying on Changan Auto Group's global R&D, supplier system, and production and manufacturing system, it is committed to providing driving and riding quality vehicles for Chinese 'big families'. Changan Oushang is a new family seven-seater car launched by Changan Auto. It was developed and designed by Changan's 'Five Countries and Ten Places' global R&D team over three years, showcasing Changan's latest design concepts and car-making ideas. It made its debut at the 2015 Shanghai Auto Show. The arrival of this car will once again prove Changan's R&D strength with its stunning appearance and excellent quality.
Personally, I think Changan Automobile and Changan Oushang have very different market positioning. Changan Automobile is an established automaker with years of accumulated experience, offering a product line that covers sedans, SUVs, and more, with mature products like the Eado series and CS75 targeting mainstream consumers who value technology and reliable quality. On the other hand, Changan Oushang, as a sub-brand, focuses on versatile models such as MPVs and off-road SUVs, featuring more youthful and stylish designs at more affordable prices, making it suitable for young families on a budget. Although both brands belong to Changan and share technology platforms, Oushang's brand strategy emphasizes cost-effectiveness, and its independent operation allows for more flexible responses to market changes. In terms of driving experience, Changan models like the UNI-V offer strong power, ideal for high-speed driving, while Oushang models like the X5 are more economical and practical for urban commuting. If you're a first-time car buyer or looking for a spacious vehicle at a budget-friendly price, Oushang is a great choice. If you prioritize brand heritage and technological sophistication, Changan Automobile is the better option.
