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What is the Difference Between Brilliance BMW and BMW?

2 Answers

StGraham

09/07/25 8:13am

The differences between Brilliance BMW and BMW lie in their manufacturing companies and vehicle configurations. Different Manufacturing Companies: Brilliance BMW is produced by Brilliance Auto Group Holdings Co., Ltd., a major player in China's automotive industry known for its high-standard "independent innovation, proprietary technology, and self-owned brands." It is a large enterprise group integrating the R&D, design, manufacturing, sales of complete vehicles, engines, and core components, as well as capital operations. BMW, on the other hand, is a German brand manufactured by Bayerische Motoren Werke AG. Different Car Brands: Although both names include "BMW," they are not the same brand. Brilliance BMW is a joint venture between German BMW and China's Brilliance Group, with the brand belonging to Brilliance. BMW, however, is a luxury car brand with a high reputation worldwide.

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OKing

09/19/25 7:17am

As a long-time BMW owner, I'd like to share my insights on the differences between Brilliance BMW and imported BMW models. Brilliance BMW refers to vehicles jointly produced by BMW and China's Brilliance Auto, such as the common 3 Series and 5 Series manufactured in local Chinese factories. These models are typically 20%-30% cheaper than imported BMWs, with savings on tariffs and transportation costs. Technically, there's no significant difference in core technologies - both use BMW's original engine and transmission designs, though Brilliance BMW makes some adjustments for Chinese road conditions, like softer suspension tuning for better urban pothole handling. Having driven my friend's imported version, I found the driving experience nearly identical, with equally stable acceleration and handling. However, Brilliance BMW offers more convenient maintenance with more 4S dealerships and cheaper, faster parts replacement - making it more cost-effective for daily use. Imported BMWs mainly comprise premium or limited-edition models, better suited for those seeking the authentic German-made experience.

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