
The differences between BMW 760 and M760Li are: 1. Different engines: The BMW 760 is equipped with a 6.6T V12 engine; the BMW M760Li is equipped with a twin-turbocharged 12-cylinder gasoline engine. 2. Different transmissions: The BMW 760 uses a 6-speed automatic transmission; the BMW M760Li uses an 8AT transmission. 3. Different dimensions: The BMW 760 has a length, width, and height of 5169mm, 1902mm, and 1492mm respectively, with a wheelbase of 3130mm; the BMW M760Li has a length, width, and height of 5273mm, 1902mm, and 1498mm respectively, with a wheelbase of 3210mm.

As someone who has driven both cars, I think the biggest difference lies in how they feel to drive. The M760 is an absolute speed beast, with its tuned V12 engine delivering over 600 horsepower. It can accelerate from 0 to 100 km/h in just around 3 seconds. When you switch to Sport mode, the steering wheel tightens up immediately, throttle response becomes ultra-quick, and you get that instant push-back feeling when you step on the gas. The suspension is also stiffer, making the car feel planted like it's nailed to the ground when cornering, though it can be a bit bumpy over speed bumps. In contrast, the 760Li also uses a V12 but is tuned much more gently, offering smooth acceleration like a gentleman. The sound insulation is excellent—it's as quiet as a library inside. The suspension is soft, barely noticeable over bumps, making long drives effortless. Additionally, the M760 looks more aggressive with its larger front grille and M badge, plus a louder exhaust note, while the 760Li appears more understated and elegant, fitting for a business sedan. If you're into daily spirited driving or love challenging corners on road trips, the M760 is definitely the top choice. But if you prioritize comfort for commuting or chauffeuring clients, the 760Li is more suitable, especially considering the significant price difference—the M760 costs several hundred thousand more. In short, your choice should depend on your driving style, not just horsepower.

I enjoy researching the comfort of luxury cars. As a frequent family traveler, I've noticed significant differences in ride quality between the 760Li and M760. The 760Li's seats are sofa-soft, with suspension specifically tuned for smoothness – it barely shakes even on rough roads. The cabin boasts top-tier sound insulation, and the climate control operates subtly without abrupt changes, making it perfect for my wife and kids to nap comfortably during long trips. The M760 leans sportier with noticeably stiffer suspension; even small bumps cause noticeable body vibrations. While noise control is decent, the constant exhaust drone becomes tiresome, and prolonged driving leads to backache. Its seats offer strong bolstering but lack the 760Li's relaxed feel. Both feature lavish interiors with standard leather and wood trim, though the 760Li prioritizes serenity while the M760 adds sport gauges and drive mode buttons. Fuel consumption differs too: the M760 burns 2L more per 100km due to aggressive throttle use, whereas the 760Li is relatively frugal. For stress-free daily commutes, the 760Li is ideal; driving enthusiasts might prefer the M760's dynamic thrills. Priced slightly higher, the M760 warrants a test drive for budget-conscious buyers.

If you're on a tight budget, think twice before buying an M760 or 760Li. As a frugal buyer, I've found the main differences lie in expenses. The M760 has a significantly higher starting price and requires more frequent maintenance, with even an oil change costing several times more than a regular car. The 760Li, while not cheap, has a lower initial price, simpler routine maintenance, and easier-to-find parts. Performance-wise, the M760 accelerates faster but guzzles fuel, averaging around 15 liters per 100 km, while the 760Li can save about 2 liters with gentle driving—the difference isn't noticeable in city driving. Comfort-wise, I found the 760Li sufficiently comfortable with its soft suspension and quiet ride, whereas the M760 is too stiff and bumpy. The exterior differences are minor—both look imposing, but the M760 comes with exclusive sport kits, adding future modification costs. I'd recommend the 760Li for most people due to its practicality; opt for the M760 only if you have deep pockets and love speed. Both feature V12 engines and hold their value well, making them easy to sell in the used car market.


