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What is the Difference Between BMW and BMW Brilliance?

2 Answers

William

07/28/25 3:04pm

BMW and BMW Brilliance differ in the following aspects: 1. Different parent companies: BMW belongs to Bayerische Motoren Werke AG (Bavarian Motor Works) of Germany; BMW Brilliance Automotive Ltd. is a joint venture established through investment by BMW Group and Brilliance China Automotive Holdings Ltd. 2. Different company nature: Bayerische Motoren Werke AG is a wholly foreign-owned enterprise, with cars manufactured in Germany; BMW Brilliance is a Sino-German joint venture, with cars produced domestically in China. 3. Different establishment times: BMW Brilliance was founded in May 2003, when BMW Brilliance Automotive Ltd. was registered and established, with its registered address and production plant located in Shenyang, the capital city of Liaoning Province. BMW was founded in 1916, with its headquarters in Munich, Bavaria, Germany.

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LeSabrina

08/11/25 10:45pm

BMW and Brilliance BMW are essentially the same family, with the main differences lying in the production location and craftsmanship. Original BMWs are primarily manufactured in places like Germany and the US, with core components strictly controlled by the original factory. Brilliance BMW, on the other hand, is a joint venture between BMW and Brilliance Auto in China. Vehicles assembled at the Shenyang plant generally meet BMW standards, but with a higher localization rate—common models like the 5 Series and X1 have most of their parts produced domestically. Price-wise, Brilliance BMW is definitely more cost-effective, offering savings of tens of thousands for the same model, and maintenance is more convenient. However, purists who value authenticity may still opt for the imported version, as the attention to detail and craftsmanship is indeed more refined.

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