What is the Difference Between an Automobile Sales Co., Ltd. and a 4S Store?
1 Answers
There are differences in terms of vehicle types, prices, services, environment, and after-sales support. 1. Vehicle types: Most automobile sales companies offer a wide variety of cars, with each brand lacking comprehensive options in specific models and configurations. In contrast, a 4S store sells only one brand, offering more model variations of the same car compared to automobile sales companies. 2. Vehicle pricing: Since automobile sales companies do not involve intermediaries, their car prices are generally lower than those at 4S stores. Conversely, 4S stores tend to have higher vehicle prices. 3. Services and environment: Staff at 4S stores undergo systematic training, resulting in better service quality compared to automobile sales companies. A 4S store is invested in and built by dealers according to the standards set by the automobile manufacturer, featuring a unified design both inside and outside the store. The investment is substantial, often amounting to tens of millions, creating a luxurious, impressive, and comfortable environment. 4S stores also have dedicated customer rest areas, entertainment zones, and other facilities, making their supporting amenities more comprehensive than those of automobile sales companies. 4. After-sales support: At a 4S store, customers can enjoy vehicle after-sales services with assured quality. In contrast, most automobile sales companies offer little to no warranty, and even if they do, it is usually less comprehensive than that of a 4S store.
