What is the difference between a secondary car dealer and a 4S store?
4 Answers
The differences between a secondary car dealer and a 4S store are as follows: 1. Different car sources: The car sources of 4S stores come from manufacturers and general distributors, with high-quality assurance; most of the car sources of secondary dealers come from 4S stores, and some merchants' car sources may be refurbished cars or inventory cars, making it difficult to guarantee quality. 2. Different types of services: Most secondary dealers only sell cars and do not provide services such as vehicle insurance, after-sales maintenance, and repairs; 4S stores include automobile enterprises that cover vehicle sales, spare parts sales, after-sales services, and feedback information to manufacturers.
I often help friends with car-buying advice. The biggest difference between secondary dealers and 4S stores is like wholesale markets versus brand stores. 4S stores are directly managed by automakers, with impressive showrooms and comprehensive after-sales services. Though prices are higher, they offer maintenance packages with guarantees. Secondary dealers operate like flexible car brokers - unauthorized by manufacturers but offering significant price flexibility, often sourcing inventory from out-of-town 4S stores. However, buyers must beware of after-sales traps with secondary dealers, as they only handle sales while maintenance becomes the buyer's responsibility. I recommend 4S stores for most owners, while cost-conscious buyers willing to navigate complexities may consider reputable secondary dealers - but must verify after-sales terms before signing contracts.
With twenty years in auto repair, I've seen countless cases. Secondary dealers are essentially car purchasing agents, sourcing vehicles from various 4S stores and making profits through high volume with thin margins. It's normal for their bargaining space to be 20% larger than direct-operated 4S stores. However, the mixed secondary market may conceal transport-damaged or overstocked vehicles, so always bring an expert when inspecting cars. While 4S stores have firmer prices, they offer genuine parts maintenance and full claim services, which alone justify the cost. If you must buy from a secondary dealer, insist on a formal invoice to avoid affecting later warranties.
Last year when I was changing cars, I visited both secondary dealers and 4S stores. The 4S store had clearly marked prices with little room for negotiation, but they handled all the paperwork and even processed the license plate when I picked up the car. The secondary dealer offered a price 8,000 yuan cheaper, but then required a 6,000 yuan decoration package to make the deal valid. Their showroom was just two storefronts wide, with only a few test drive vehicles available, and the salesperson was evasive about technical specifications. In the end, I chose the 4S store despite the higher cost. Now, I can simply schedule maintenance appointments via their app, which is so much more convenient.
