What is the difference between a direct store and a 4S store?
1 Answers
Here are the differences between a direct store and a 4S store: 1. A direct store is a chain store directly operated by the headquarters. The headquarters adopts a vertical management approach, directly commanding all retail outlets, which fully comply with the headquarters' directives. Vehicles are sourced from 4S stores, and services like after-sales maintenance are also conducted at 4S stores. Since they are not directly managed by the manufacturer, there are often significant price discounts available. 2. A 4S store adopts a "four-in-one" business model, including vehicle sales, spare parts, after-sales service, and information feedback. 4S stores have a unified appearance, logo, and management standards, and they only operate a single brand.