What is the Difference Between a Car's Suggested Retail Price and Reference Price?

1 Answers
LawsonMarie
07/29/25 4:53pm
The difference between a car's suggested retail price and reference price is generally that the reference price is the transaction price at a 4S dealership, while the suggested retail price is the manufacturer's unified pricing. Below is a relevant introduction regarding the suggested retail price and reference price of cars: 1. Explanation: When actually purchasing a car, you need to negotiate the price with the dealer, and the final ex-factory price may be lower than the reference price. Some popular models may even be priced higher than the suggested retail price. Most are below the suggested retail price. 2. Notes: In reality, dealers adjust their sales strategies by either increasing or decreasing prices based on car sales conditions. The reference price is the price provided by automotive websites after synthesizing quotes from various dealers, indicating that selling at this price is considered reasonable. The actual transaction price usually does not differ much from the reference price. The car's reference price is lower than the suggested retail price, with the latter being the price set by the manufacturer. It is advisable to use the reference price as a benchmark when purchasing a car, as the actual transaction price typically does not vary significantly from it.
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