What is the difference between a 4S store and a direct store?
1 Answers
The main differences between a direct store and a 4S store: A 4S store refers to an automobile sales service station that integrates vehicle sales, spare parts supply, after-sales service, and information feedback. It directly collaborates with manufacturers and can receive relevant technical and vehicle source information support from them. On the other hand, a direct store is only responsible for the sales of motor vehicles, and the vehicles in direct stores come from 4S stores. Below are the relevant introductions: 1. Explanation of 4S stores: (1) A 4S store actually refers to an automobile sales service shop that integrates car sales (sale), spare parts supply (sparepart), after-sales service (service), and information feedback (survey). (2) Because 4S stores can provide multiple services, the scale and number of personnel in the store are relatively large. (3) The establishment of a 4S store will receive support from the automobile manufacturer, specifically technical support, vehicle source support, information support, etc. At the same time, the manufacturer will also require the 4S store to strive to build a good brand image and complete quarterly tasks. 2. Explanation of automobile direct stores: (1) Automobile direct stores are only responsible for selling cars and do not provide services such as license plate registration or insurance. Therefore, the storefront of a direct store does not need to be large; it only needs to accommodate a few cars. (2) The vehicle sources of automobile direct stores come from 4S stores, so automobile direct stores are also called secondary dealers. Because direct stores are not regulated by manufacturers, most of their vehicle sources come from 4S stores, with a small portion coming from unknown channels. (3) Similarly, because they are not regulated by manufacturers, the prices of direct stores are lower than those of 4S stores, which is the foundation of their survival.
