What is the Difference Between a 4S Store and a Car Dealership?
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Introduction to the differences between a 4S store and a car dealership: Different Brands: A 4S store is an authorized dealer of a specific brand and can only sell cars of that single brand authorized by the manufacturer; car dealerships lack manufacturer certification and are not tied to any particular brand, allowing them to sell a wide variety of car models. Different After-Sales Services: A 4S store integrates car sales, maintenance, parts, and information services; car dealerships need to use warranty certificates to have maintenance and repairs done at any 4S store of the corresponding brand. To meet the annual sales targets set by car manufacturers and earn rebates, 4S stores often wholesale a portion of their cars to car dealerships, commonly known as secondary dealers. These comprehensive car sales stores have lower operating costs and can make small profits through quick turnover, so their prices are generally cheaper than those of 4S stores.