What is the Development History of Hongqi Automobiles?
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Hongqi Automobiles have primarily gone through three stages. Below is an introduction to the development history of Hongqi Automobiles: Born Extraordinary: In 1959, FAW developed the first domestically produced Hongqi sedan named the CA72 through reverse engineering, which can be considered China's first independently developed sedan. In 1960, the CA72 participated in the Geneva Exhibition and was subsequently included in the 'World Car Yearbook.' Forced Shutdown: In June 1981, production was ordered to cease under the pretext of fuel conservation, until the 35th National Day celebration in 1984 required parade vehicles, allowing Hongqi to resume production. In 1987, Volkswagen assisted FAW in launching the CA7220 sedan using the Audi 100 model, which became the best-selling model since the establishment of Hongqi. Hongqi in the New Era: In 2017, Xu Liuping, former chairman of Changan Automobile, moved north to serve as the chairman of China FAW Group Corporation. Within 150 days of taking office, he introduced Hongqi's latest brand strategy, establishing the brand positioning of 'New Noble Refinement,' and laid out four product series: L, S, H, and Q, officially ushering Hongqi Automobiles into a new phase of development.