What is the Development History of Great Wall Motors?
2 Answers
The development history of Great Wall Motors is a reflection of the rise of China's automotive industry. Below are the specific details of Great Wall Motors' development history: Development History: In 1990, Wei Jianjun officially took over Great Wall Motors Industry Company. In 1996, the first Great Wall Deer pickup truck was introduced, marking a new chapter in the production and sales of Great Wall Motors' automotive products. Subsequently, Great Wall Motors continuously expanded its product lineup, accompanying China's automotive industry through the glorious era of starting from scratch and growing from few to many. Due to the popularity of its products in the domestic market, Great Wall Motors achieved product exports in 1998. Thanks to its pioneering efforts in the global market, Great Wall Motors has reaped significant benefits in its globalization journey. To date, Great Wall Motors has cumulatively sold over 600,000 vehicles overseas, with a network of more than 500 overseas outlets covering markets in Russia, South Africa, Australia, the Middle East, Africa, South America, and the Asia-Pacific region. Alongside product exports, Great Wall Motors has actively established global R&D and production bases overseas, setting up overseas R&D centers in Germany, Japan, the United States, India, Austria, and South Korea. This forms a "Seven Countries, Ten Locations" R&D layout centered around its headquarters in Baoding, spanning Europe, Asia, and North America, enabling the development of new products tailored to local conditions. Aiming to Change the Global Market Landscape: For Great Wall Motors, gaining a voice in the global automotive market is only the first step in its globalization strategy. As evident from its strategic focus on the global market in 2019, Great Wall Motors has a more ambitious goal: to alter the competitive landscape of the global automotive market.
We've had an old Great Wall pickup truck at home for over a decade, and through it you can trace the development path of Great Wall Motors. They started with pickup trucks - these were especially common in rural townships during the 1990s, being extremely practical for hauling goods. Then in 2003, they launched the Safe SUV, marking their official entry into the passenger vehicle market. The introduction of the Haval H6 was truly a milestone, topping SUV sales charts for several consecutive years. Watching their growth over these years - developing their own engine technologies, launching the premium WEY series, and now making big moves in new energy vehicles - the whole journey feels like watching your own child grow up, from a sturdy small manufacturer to today's globalized enterprise.
