What is the Core of BMW's Corporate Culture?
1 Answers
BMW's corporate culture core has not been explicitly defined, but it encompasses business philosophies such as 'production follows the market,' a personnel concept that emphasizes sustainable human development, and social role positioning. 'Production Follows the Market' Business Philosophy: BMW's global production network is built on the business philosophy of 'production follows the market.' The company establishes its production network based on local market conditions and adapts production management to meet market demands, employing flexible management approaches. Personnel Concept Emphasizing Sustainable Human Development: BMW considers the sustainable development of its employees as a key factor in the company's success and a vital guarantee for maintaining global leadership. This concept is integrated into the company's overall business philosophy.