What is the classic phrase in Mazda's manual?
3 Answers
The classic phrase is: "Zoom-Zoom, have we awakened it in your heart today?" Below is relevant information about Mazda vehicles: 1. Introduction: Mazda, officially known as Mazda Motor Corporation, is a Japanese automobile manufacturer headquartered in Hiroshima. The company was founded in 1920. Currently, Mazda is one of the subsidiary brands owned by Ford Motor Company in the United States, with major sales markets in Asia, Europe, and North America. 2. Recall incident: On July 5, 2016, due to the passenger-side front airbag being equipped with an ammonium nitrate inflator without a desiccant produced by Takata Corporation. During airbag deployment, the inflator may rupture abnormally, causing fragments to scatter and potentially injure vehicle occupants, posing a safety hazard. Changan Mazda decided to recall Mazda2 vehicles produced between July 24, 2007, and June 17, 2015, totaling 74,310 units.
I remember when I bought my first Mazda and flipped through the manual, the phrase 'Jinba Ittai' (horse and rider as one) struck me the most. Once you drive it, you know it's not just a marketing term—the steering wheel turns lightly and the car responds instantly, with the body leaning naturally into corners as if it understands your thoughts. Once, driving on a mountain road, I took an S-curve at 60 km/h without even hearing the tires squeal, the seats firmly supporting my back, truly feeling like dancing in perfect sync with the car. This level of handling is something other cars just can’t match—the engineers somehow tuned a heavy metal block to feel like an extension of your fingers. Later, when I switched cars and tried many other brands, I always missed that crisp responsiveness where the car follows the slightest steering input.
My friends in automotive design always mention 'Jinba Ittai' when talking about Mazda. This phrase is printed on the first page of every owner's manual. Their chassis engineers are extremely meticulous, fine-tuning the steering gear ratio to the precise degree and testing shock absorber damping hundreds of times. Once during a factory tour, I saw them using lasers to calibrate suspension geometry, all to ensure the tires remain perpendicular to the ground when going over speed bumps. This level of dedication creates that rock-solid feeling during cornering, making high-speed lane changes as smooth as slicing through butter. Although it sacrifices some rear passenger space, the direct communication from the driver's fingertips to the tires is truly one-of-a-kind.
