What is the Chinese name for Jeep?
1 Answers
The American automobile brand Jeep is owned by the automaker Daimler-Chrysler. The world's first Jeep was produced in 1941 during World War II to meet the military needs of the U.S. Army. As the originator of Jeep, DaimlerChrysler exclusively owns this registered trademark. In China, the Jeep brand is limited to Beijing Jeep Corporation Ltd. This means that all other off-road vehicles, such as those produced by Mitsubishi, Toyota, or other companies, cannot be called Jeep. Since July 23, 1941, the Jeep brand has symbolized true four-wheel-drive performance, innovative technology, and continuous improvement. Jeep pioneered the four-wheel-drive segment through Willys-Overland and, in 1983, opened the flourishing path for compact sport utility vehicles (SUVs) with its four-door, four-wheel-drive Jeep Cherokee. Moreover, Jeep vehicles still share a bloodline with the first Jeep. Jeep has been registered as an international trademark since 1950 and has become an international synonym for off-road performance. The Jeep brand has established a reputation for ruggedness, versatility, and genuine four-wheel-drive power. It is widely used not only in military applications but also in various fields such as farming, transportation in harsh road conditions, and disaster relief. Main Jeep models include: Grand Cherokee, Wrangler, Compass, Cherokee, Renegade, Commander, and others. Key milestones in Jeep's development are as follows: In 1938, the U.S. military informed all domestic automobile manufacturers that it sought a lightweight reconnaissance military vehicle to replace traditional three-wheeled motorcycles. In 1940, the U.S. government increased pressure on all domestic automobile manufacturers. It invited bids from 135 manufacturers nationwide, with only Bantam winning the contract. In 1941, in response to the U.S. military's request, Jeep produced the first batch of durable and reliable Willys MB vehicles in just 75 days, capable of single-soldier combat and portable transportation, making significant contributions during World War II. In 1986, Jeep was acquired by Chrysler Corporation. In 2013, the all-new Grand Cherokee was launched. While retaining Jeep's traditional rugged elements, it also significantly increased its smoothness to make it more urban-friendly.
