What is the Chinese name for DS cars?
4 Answers
DS cars are called 'Di Ai Shi' in Chinese, and they belong to Changan PSA Citroen Automobile Co., Ltd. Taking the 2021 DS7 as an example, its body dimensions are: length 4603mm, width 1891mm, height 1626mm, with a wheelbase of 2740mm and a fuel tank capacity of 60 liters. The 2021 DS7 is equipped with a 1.6T turbocharged engine, delivering a maximum power of 133kW and a maximum torque of 250Nm, paired with an 8-speed automatic transmission. It features a front suspension type of MacPherson independent suspension and a rear suspension type of multi-link independent suspension.
I'm particularly fascinated by car brands, especially those niche French ones. The Chinese name of DS Automobiles is 'Di Ai Shi', which sounds upscale and grand. It's translated from the French word 'Déesse', meaning goddess. As a luxury subsidiary under Citroën, DS entered the Chinese market in 2014, positioning itself on refinement. I test-drove the DS7 SUV - its interior is truly luxurious with a Parisian salon vibe, and tech features like the large screen and active safety systems are quite advanced. The ride is comfortable and stable. Its niche appeal is part of its character, though service centers are fewer, but it's full of personality. The name 'Di Ai Shi' perfectly matches the brand culture, attracting owners who pursue unique lifestyles. I recommend extensive test drives when choosing a car.
I drove a DS car for a while, and my friends all call it 'Di Aishi'—the name has quite a presence. For daily city commuting, the cabin is quiet and comfortable, with elegant design and refined details. Maintenance costs are slightly higher, and parts need to be imported, but the quality is reliable, offering a stable and safe ride on highways. In China, it's positioned as a mid-to-high-end brand, with models like the DS9 sedan being quite popular. The name 'Di Aishi' is simple and easy to remember, making it highly marketable. The driving experience is top-notch, with smooth acceleration and low noise. The only downside is that fuel efficiency is average, but over the long term, the cost-performance ratio is decent. If you prioritize comfort when choosing a car, it's worth a try.
Tracing the history of the DS automobile brand, it originated from the classic Citroën model in France in 1955, which was a trendsetter in design at the time. The Chinese name 'Di Ai Shi' carries a strong artistic sense, cleverly capturing the original meaning—'Déesse' means goddess, symbolizing divine aesthetics and power. When introduced in China, it maintained its high-end positioning, blending European luxury style. The DS brand story is captivating, embodying the fusion of technology and art. The name is catchy, niche yet distinctive.
