What is the Chinese name for DS?
2 Answers
DS is a French automobile under the PSA Group (Peugeot Citroën), and its Chinese name is Di Ai Shi. DS is a premium automotive brand under the French PSA Group, with its full French name being Déesse, meaning 'goddess' in French. The brand originated in 1955, and its official Chinese name is Di Ai Shi. From 1955 to 1975, it became a classic with nearly 1.5 million units sold. However, this model was eventually discontinued due to technical issues and declining sales. It wasn't until 2009, when Citroën sought to create a new premium sub-brand, that the name 'DS' was revived. The DS lineup includes models such as the DS5LS, DS4S, DS5, DS9, DS6, DS (imported), DS4, DS5 (imported), and DS3. Taking the 2021 DS7 as an example, its body dimensions are 4603mm in length, 1891mm in width, and 1626mm in height, with a wheelbase of 2740mm and a fuel tank capacity of 60 liters. The 2021 DS7 is equipped with a 1.6T turbocharged engine, delivering a maximum power of 133kW and a maximum torque of 250Nm, paired with an 8-speed automatic transmission. It features a front suspension type of MacPherson independent suspension and a rear suspension type of multi-link independent suspension.
I previously heard friends talking about DS, known as Di Ai Shi in Chinese. The name is quite elegant, originating from the French word Déesse, meaning goddess, which perfectly matches its emphasis on high-end design and artistic sense. DS is a joint venture brand of Changan Peugeot Citroën in the Chinese market, primarily targeting the fashion-forward route, with models like the DS 7 and DS 9 emphasizing sleek exteriors and refined interiors. As a car with French heritage, Di Ai Shi combines Chinese and Western elements in its naming, using transliteration to preserve its original essence while aptly conveying a sense of luxury. I've driven their demo cars, and the attention to detail is impressive, such as seat comfort and smart technology, but the high price is a point of hesitation for many. When promoting in China, the brand targets the younger demographic, so the name is easy to remember and carries a touch of foreign flair, which aids in marketing and communication.
