What is the Chery Brand Culture?
1 Answers
Chery brand culture is sincere and honest, always passionate, customer first, and quality supreme. Chery Automobile Company: Since its establishment in 1997 in Anhui, China, Chery Automobile Company has adhered to independent research and development. As a state-owned enterprise, it is a non-joint venture automaker. In May 2017, Chery was awarded the title of the Best Independent Brand Automobile Enterprise in Mainland China for 2016. Chery's engine technology and materials are all domestically produced. All vehicles produced and sold under its brand are domestic cars. Chery Brand Positioning: Chery Automobile is designed for pragmatic and enterprising individuals who understand the joy of life and are willing to share, targeting the backbone of society across various fields. It is a Chinese automotive brand dedicated to technology, excellence in quality, and is rational and trustworthy.