What is the BAIC Senova?
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BAIC Senova was established in the 1990s, originally as a Swedish luxury car brand, later acquired by a Chinese enterprise, primarily producing high-end sports cars. More details are as follows: Brand Introduction: The term "Senova" first appeared in Hong Kong automotive magazines as the Hong Kong translation of the Swedish luxury car brand Saab. When introduced to the domestic market in the early 1990s, it was on par with high-end cars like Mercedes-Benz and BMW, with its outstanding product performance earning it the title "King of Front-Wheel Drive." Saab pioneered several firsts in automotive technology history, such as "the first to apply aircraft turbocharged engine technology to civilian vehicles," "rear-wheel passive steering system," and "reindeer antler safety body." Its relentless pursuit of technology and safety made it the vehicle of choice for the Swedish royal family. Development History: In 2009, Beijing Automotive successfully acquired Saab's core intellectual property, changing China's passive stance of merely trading market for technology and practicing a new technological development route. At the 2012 Beijing International Auto Show, Beijing Automotive officially launched the M-trix mid-to-high-end sedan platform with 100% independent intellectual property rights, "originating from Saab, surpassing Saab," declaring the completion of the digestion, absorption, and innovation of Saab's technology.
