What is Tesla's Sales Model?
2 Answers
Tesla's sales model is divided into automotive and new energy production & storage. Tesla's automotive products are as follows: 1. Tesla Roadster: The world's first mass-produced electric convertible sports car, manufactured by Tesla Motors located in Silicon Valley, California, USA. In February 2008, Elon Musk, one of the founders of Tesla, purchased the first Tesla Roadster. This was the first electric vehicle to use lithium-ion battery technology, capable of traveling over 320 kilometers on a single charge. As an electric vehicle, the Roadster is also eligible for government subsidies in Europe. 2. Tesla Model S: A full-size high-performance electric sedan manufactured by Tesla Motors, expected to go on sale in mid-2012, with its competitors directly targeting the BMW 5 Series. Within Tesla Motors, the Model S features a unique chassis, body, engine, and energy storage system. 3. Tesla Model X: On February 9, 2012, Tesla Motors in the USA unveiled the full-size all-electric SUV model Model X, featuring avant-garde falcon-wing doors at the rear. Powered by a high-performance electric motor, it accelerates from 0-96 km/h in under 5 seconds. This full-size all-electric SUV entered mass production in 2015. The Model X combines the spaciousness of an MPV, the advantages of an SUV, and the benefits of an electric vehicle.
I've always been interested in electric vehicles, and Tesla's sales model is quite unique. It operates on a direct sales approach, allowing customers to purchase cars directly through the official website or app, eliminating the need to visit traditional dealerships. The prices are fully transparent with no room for negotiation, making the process hassle-free and time-saving. You can select the model and configuration details, and place an order within minutes. Tesla has its own experience centers, which are solely for display and test drives, not for sales. Vehicle pickups are uniformly handled at service centers. This model avoids price markups by middlemen, ensures strong brand control, and provides a more consistent consumer experience. However, the downside is that direct sales are not permitted in some states or countries, and service centers may not be densely located. In the future, if all cars were sold this way, I believe it would drive the industry towards greater digitization and reduce pollution and waste. I often recommend this method to friends for its convenience and efficiency.
