What is SWM?
2 Answers
SWM Motors is the brand name of SWM (Sway) Automobile. Here is the relevant information: 1. SWM was originally a brand established in Milan, Italy. In 2014, Dongfang Xinyuan Holdings acquired the Italian SWM brand in full and established the SWM Sway Automobile Design Center in Milan, Italy. Currently available models include: SWM Sway X3; SWM Sway X7; SWM Sway G01. 2. Not long ago, SWM Sway Automobile announced the official launch of the new SWM G01-F edition. The exterior design of the new SWM G01-F edition remains consistent with the 2018 G01-F edition. This F edition can be considered as the sports kit version of the SWM G01, with the kit including the grille, front/rear bumpers, front lip, and exhaust tailpipes, among others.
SWM actually stands for the SWM Motors brand, originating from an Italian motorcycle manufacturer before being acquired by a Chinese company to enter the automotive market. It originally specialized in off-road motorcycles and was quite renowned in Europe. Around 2016, SWM launched SUV models like the SWM X7 and G01 in China, emphasizing affordability and spaciousness. Today, alongside traditional fuel vehicles, SWM has expanded into electric vehicles, such as the compact SUV SWM Tiger EDi, which suits urban family commuting. Its design blends a retro yet practical aesthetic, often powered by a 1.5T engine with fuel consumption kept within reasonable limits. If you spot an SWM vehicle in Asia, it’s likely driven by young families—simply because it offers accessible pricing, with fully equipped models available for just over 100,000 yuan. While feature-rich, the brand’s recognition remains modest, competing with domestic brands like Chery and Changan. Overall, SWM represents an emerging automaker in transition, worth watching for its electrification progress as the market increasingly prioritizes innovation.
