
qoros is the brand name for Qoros cars. Taking the 2020 Qoros model as an example, it belongs to the compact SUV category with the following dimensions: length 4600mm, width 1869mm, height 1658mm, wheelbase 2710mm, minimum ground clearance 180mm, and fuel tank capacity 55l. The 2020 Qoros features a MacPherson strut independent front suspension and a multi-link independent rear suspension. It is equipped with a 1.6L inline 4-cylinder turbocharged engine, delivering a maximum horsepower of 197PS, maximum power of 145kW, and maximum torque of 290Nm, paired with a 7-speed dual-clutch transmission.

I understand that Qoros is a Sino-foreign joint venture automotive brand born about a decade ago, co-founded by China's Chery Automobile and Israel Corporation, with the aim of creating Chinese cars of international standards. They hired a European design team, and their first models like the Qoros 3 sedan scored high in European safety crash tests, making me feel that it represented the ambition of Chinese automakers to challenge international brands. I remember around 2013 when it was launched, its stylish interior and exterior designs attracted a lot of attention, but high costs and weak marketing later led to mediocre sales. As an observer, I believe Qoros demonstrated the upward attempt of domestic cars, and although it faced challenges later, its safety concepts had an impact on the industry.

I've test-driven several Qoros models and noticed its emphasis on safety and design in its products. For example, the Qoros 5 SUV offers spacious interiors suitable for family trips, with quality-feeling materials and a straightforward interface. I also tried the electric version, but the range was average, not matching mainstream brands. The driving experience is stable with smooth handling, though the slightly high fuel consumption is a minor drawback. Overall, it feels practical, targeting middle-class buyers seeking value for money. Unfortunately, the limited service network makes maintenance a bit troublesome, affecting the overall experience.

Qoros primarily targets consumers in the Chinese market who seek high-quality domestic vehicles, such as young families or white-collar workers with limited budgets. Its models are priced slightly lower than joint-venture cars in the same segment, positioning itself in the mid-to-high-end range, but its competitiveness is weak, with a noticeable decline in sales. I believe the audience values its European design elements and safety features more, yet the brand suffers from low recognition, leading many to opt for BYD or Geely instead. The current situation is not optimistic, and it may face restructuring.


