What is Michelin?
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Michelin is one of the world's top three tire giants, marketing its products in over 170 countries globally. The Michelin Group has 113,529 employees worldwide, 69 manufacturing plants, and 2 rubber plantations. It produces 190 million tires, 17 million maps, and guides annually. Here are some details about Michelin: Michelin Brand Logo: The Michelin tire logo design somewhat resembles an Egyptian mummy. Although the design does not incorporate excessive texture effects, the Michelin mascot in the foreground forms a striking contrast with the uppercase "MICHELIN" enclosed in a square in the background. The pure tech-blue background further highlights Michelin's technological appeal. Michelin's Business Areas: The Michelin Group's business activities include various tires, mobility assistance systems (such as the PAX system), and travel services (such as Via-Michelin, GPS, travel guides, and maps). Among these, its map and guide publishing division is a leader in the field. The renowned Michelin Guide celebrated its 100th anniversary in 2000.