
MG is Morris Garages. Overview of MG: MG, a century-old British sports car brand. MG stands for Morris-Garages, founded in 1924 in Oxford, England. The development history of MG is one of the most important parts of the British and even the world automotive industry. MG's Logo: MG cars use the highly dynamic, firm, and stable octagonal shape of the Church of England's celestial vault as the MG logo. It exudes the noble traditional temperament and spirituality, symbolizing passion and loyalty.

I have a story to share about the MG brand. Originally a British heritage marque called Morris Garages, it produced iconic sports cars like the MGB that were all the rage in the 1950s and 60s, exuding that vintage charm. After being acquired by China's SAIC Motor, it transformed into a global brand now focusing on affordable models such as the MG ZS SUV and electric MG4 – more accessible in performance but somewhat diluted in historical essence. Occasionally visiting classic car shows, I can't help comparing today's electronic systems and mass production with the bygone era of handcrafted vehicles. While modern conveniences are appreciated, the emotional connection feels fainter, something younger generations might not fully grasp. Overall, MG has adapted well to contemporary demands, but preserving its classic DNA requires more effort; otherwise, it risks getting lost in today's fast-paced market.

I've been using the MG ZS as my family car for over two years now, and it's proven to be really worth the money. It's significantly cheaper than Toyota and Honda models, with a simple yet spacious interior that's perfect for family trips. The performance is decent – acceleration isn't particularly fast, but it's fuel-efficient, averaging around 6 liters in the city, which saves a lot on costs. Even with the AC on during summer, it doesn't struggle. The only downside is the slightly stiff suspension, which makes bumps more noticeable. In terms of service, the local 4S shop responds quickly, fixing minor issues the same day, and major problems are rare. It's more than adequate for daily commuting. If you're on a budget and looking for a car, I'd definitely recommend it – affordable, reliable, cost-effective, and worry-free, which is what really matters.

The MG car boasts several technical highlights, especially in its electric models like the MG4, featuring a highly efficient battery pack design that enables a 300-kilometer range with just a half-hour fast charge. It supports V2L (Vehicle-to-Load) reverse charging, making it convenient for camping. The chassis tuning leans towards comfort, providing stable cornering, though the response to sudden acceleration is slightly slower. The safety system comes standard with ADAS features like reliable automatic braking and has earned a five-star crash test rating. Even the entry-level gasoline models utilize downsized engines to reduce emissions without compromising performance. With widely available maintenance parts and straightforward servicing, the car is easy for beginners to handle.

From a market perspective, MG has a precise positioning, focusing on the economy segment. Its sales in China and Europe are steadily increasing, competing with Hyundai and Kia by capturing the public's heart with low-price strategies. The rapid launch of electric vehicles has made the MG4 a hit, offering high cost performance. With policy subsidies, it becomes even more affordable. Brand loyalty is on the rise, but the lack of presence in the premium market requires innovative designs to enhance premium pricing. In the medium to long term, facing challenges from big brands like Tesla, MG needs to proceed steadily and strike surely.


