What is HiPhi Auto?
2 Answers
HiPhi Electric Vehicles are produced by Human Horizons Co., Ltd. Below are specific details about HiPhi Electric Vehicles: Positioning of HiPhi Auto: HiPhi is a registered brand under Human Horizons Holdings Limited. On July 31, 2019, Human Horizons launched the new luxury intelligent pure electric brand HiPhi, positioning itself as a luxury all-domain intelligent pure electric super SUV. The HiPhi X is a next-generation evolvable vehicle developed based on the globally leading HOA (Human Oriented Architecture) ultra-body electronic architecture. It achieves the separation of software and hardware, enabling continuous performance and experience evolution without changing hardware through autonomous learning and remote software iterations, realizing the concept of "software-defined vehicles." Brand Introduction of HiPhi Auto: HiPhi is a luxury intelligent pure electric brand under Human Horizons, which was founded by Ding Lei (Chairman and CEO) in 2017. Human Horizons is an innovative mobility technology company focused on the future intelligent transportation industry, with a strategic layout encompassing "Three Intelligences": intelligent vehicles, smart mobility, and smart cities.
HiPhi is a new energy brand I've recently researched, which is actually backed by Human Horizons. It's positioned as ultra-high-end, mainly promoting intelligent electric models like the HiPhi X and HiPhi Z, which are quite expensive, starting at over 600,000 yuan. I think the most impressive thing about this company is its door design—those coach doors and falcon-wing doors are so futuristic, much cooler than traditional luxury cars. The interior also has a strong tech vibe, with three large screens in the front that can interact with each other, plus 5G vehicle connectivity. The battery range can go 500-600 kilometers, and it takes just half an hour to recharge 80%, which is pretty practical. However, as a new brand, its after-sales service network is still limited, and resale value remains to be seen. For a domestic brand to reach this level is truly impressive—it just depends on whether it can hold its ground against Tesla and BBA.