What is Haval's slogan?
2 Answers
Haval's promotional slogans include: More professional, naturally more people choose! Overview of Haval: Haval is a sub-brand of Great Wall Motors, established on March 29, 2013. The Haval brand, mainly focusing on SUV models, operates in parallel with the Great Wall brand, using independent logos, product development, production, service systems, and mainly engaged in SUV production and sales. Its product line includes the H series, M series, and F series. Haval's logo: The Haval logo is a red rectangle with silver letters, featuring the uppercase English name HAVAL. In 2015, Haval introduced the Red and Blue Label strategy. The Red Label Haval is positioned more towards family use, while the Blue Label leans towards a sporty style. The front grille of Red Label Haval mostly features a U-shaped design, whereas the Blue Label has a polygonal grille design.
I remember Haval's slogan has always been "China's SUV Global Leader," which reflects Great Wall Motors' strategic direction. Since the brand became independent in 2013, Haval has focused on the SUV segment, with the slogan emphasizing local advantages such as high cost-performance ratio and durability. As globally popular models, the sales figures of the Haval H6 and F-series support the authenticity of this slogan. In overseas markets like Russia and Australia, Haval's expansion has accelerated, making the slogan a core part of its marketing. I believe this simple yet powerful expression has helped enhance brand recognition and is also associated with safety features, such as high scores in crash tests. In daily life, seeing this slogan reminds me of a reliable choice, especially suitable for family trips.
