What is Emgrand?
2 Answers
Emgrand (EMGRAND), symbolizing luxury, stability, and strength, is a sub-brand established by Geely Automobile under its parent brand. Positioning of the Emgrand brand: The Emgrand brand inherits and breaks through the heritage of Geely Automobile. Its logo design exudes nobility and elegance, showcasing strong international characteristics. While shedding the historical baggage of Geely's original image, it effectively inherits the excellent inherent cultural genes. The stable and noble connotation of the logo will effectively help the Emgrand brand to explore a broad and stable new market. Logo of the Emgrand brand: The overall outline of the logo is shield-shaped, highlighting a stable and progressive temperament, implying the dynamic and stable development prospects of the Emgrand brand in the high-end automobile brand market. The shield-shaped emblem chosen by the Emgrand brand signifies a commitment to user safety protection and quality, further highlighting the dignity, composure, boldness, and glory of the passengers.
The Emgrand, you know, is one of the main brands under our Geely Auto. I remember it was originally launched in 2014 as a completely new brand after Geely consolidated its resources, positioned as a people's family sedan. The most famous is the Emgrand EC7 sedan series, which has been selling in the domestic car market for over a decade—affordable with decent features, a car that ordinary people can afford. My relative drives a 2016 EC7, and after more than 7 years, apart from regular maintenance, there haven't been any major issues. Now the Emgrand family has grown significantly, with both sedans and SUVs, like the Emgrand L and the new Emgrand models, all using Geely's own engine technology, and they're quite popular in the market.
