
Emgrand (EMGRAND), symbolizing luxury, stability, and strength, is a sub-brand established by Geely Automobile under its parent brand. Positioning of the Emgrand brand: The Emgrand brand inherits and breaks through the heritage of Geely Automobile. Its logo design exudes nobility and elegance, showcasing strong international characteristics. While shedding the historical baggage of Geely's original image, it effectively inherits the excellent inherent cultural genes. The stable and noble connotation of the logo will effectively help the Emgrand brand to explore a broad and stable new market. Logo of the Emgrand brand: The overall outline of the logo is shield-shaped, highlighting a stable and progressive temperament, implying the dynamic and stable development prospects of the Emgrand brand in the high-end automobile brand market. The shield-shaped emblem chosen by the Emgrand brand signifies a commitment to user safety protection and quality, further highlighting the dignity, composure, boldness, and glory of the passengers.

The Emgrand, you know, is one of the main brands under our Geely Auto. I remember it was originally launched in 2014 as a completely new brand after Geely consolidated its resources, positioned as a people's family sedan. The most famous is the Emgrand EC7 sedan series, which has been selling in the domestic car market for over a decade—affordable with decent features, a car that ordinary people can afford. My relative drives a 2016 EC7, and after more than 7 years, apart from regular maintenance, there haven't been any major issues. Now the Emgrand family has grown significantly, with both sedans and SUVs, like the Emgrand L and the new Emgrand models, all using Geely's own engine technology, and they're quite popular in the market.

Emgrand is actually a car series brand under Geely Auto, targeting the economical and practical family car market. Many people should have seen the most classic Emgrand EC7, which was a domestic family sedan with spacious interior and decent stability for less than 100,000 yuan, and it was indeed popular for several years. Now the Emgrand models have been fully upgraded, with the new generation adopting the BMA architecture, and the safety configurations are much better than the older models. I quite like its newly launched Emgrand L Thunder hybrid version, a green-plate car with fuel consumption of only about 4L/100km and a starting price of less than 130,000 yuan, offering much higher cost performance than joint-venture cars. If you have a limited budget but want a reliable car, I would recommend friends to check out Emgrand cars.

The Emgrand brand is actually the flagship series of Geely Group. The Emgrand sedan we commonly see on the road is its representative model. The design of the all-new third-generation Emgrand is quite youthful, with its vertical waterfall-style front grille paired with slim headlights, giving it a completely different vibe from the old model a decade ago. The entry-level version can be driven off the lot for around 70,000 to 80,000 yuan, equipped with LED headlights and a reverse camera, and the rear seats offer enough space for three adults without feeling cramped. I once drove a friend's Emgrand on a long trip—the 1.5L engine provides sufficient power, and in city driving, it only consumes 6-7 liters per 100 kilometers. For its price range, the features are truly generous.

As a former owner of the Emgrand GS, I understand that the Emgrand series is specifically designed by Geely for ordinary families. I drove mine for over 4 years, and what I was most satisfied with was the solid interior materials - the seats weren't made of cheap synthetic leather, and the steering wheel wrapped in soft leather felt great, though the multimedia system was a bit laggy. The new Emgrand L now features upgraded dual-tone interior color schemes, with brown and beige combinations looking quite elegant. It's very worry-free for daily commutes - maintenance costs just over 400 yuan per service, runs on 92-octane gas, and saves me several hundred yuan in monthly fuel costs compared to colleagues driving joint-venture cars. The rear seats can also accommodate child safety seats, making it particularly suitable for families with young children.


