What is DS car called in Chinese?

[LeStephen]

DS car is called Di Ai Shi in Chinese, which is a high-end luxury brand under Citroën. DS has many sedan and SUV models, such as DS7, DS6, and DS3 for SUVs. Taking the 2021 35THP DS7 Early Spring Limited Edition as an example: it is a compact SUV launched by DS Automobiles, with a length, width, and height of 4603mm, 1891mm, and 1626mm respectively. The 2021 35THP DS7 Early Spring Limited Edition is equipped with a 1.6T turbocharged engine, with a maximum power of 133kw and a maximum torque of 250nm, matched with an 8-speed automatic transmission.

[Paula]

Last time a friend asked me about this, I specifically looked it up. This French brand is called DS Automobiles, and its official Chinese name is Di Ai Shi. When I saw this brand at an auto show, I thought the name was quite unique. The salesperson mentioned that this translated name was deliberately chosen when it entered the Chinese market in 2012, phonetically translating the French word 'Deesse' (meaning goddess) into Chinese. Nowadays, you can occasionally spot their SUV models like the DS7 on the road, but to be honest, they're indeed less common compared to brands like Volkswagen and Toyota.