What is DS?
3 Answers
DS is a luxury car brand under the Peugeot Citroën Group. Here is some relevant information about DS: 1. Brand Introduction: DS made its debut at the Paris Motor Show in 1955. The full French name of DS is Déesse, which means "Goddess" in French, and its Chinese name is Di Ai Shi. 2. Models: The DS lineup includes: DS5Ls, DS4s, DS5, DS9 New Energy, DS9, DS6, DS7, DS (Imported), DS4, DS5 (Imported), DS3, and others. 3. Localization: With the successful "marriage" between China's Changan Automobile Group and France's PSA in 2011, the DS brand became a Sino-French joint venture brand.
I've always been fascinated by the history of automobile brands. The DS car traces back to the iconic DS model launched by Citroën in 1955, which was a major sensation in France at the time, featuring avant-garde and stylish design. Later, it became part of the independent luxury brand DS Automobiles. I think this brand embodies French elegance and innovative spirit, now producing SUVs like the DS7 and sedans such as the DS9, integrating modern technology and safety features like active safety systems and large touchscreen controls. It's quite popular in the European market. DS represents Citroën's redefinition of luxury cars, aiming to attract individuality-seeking customers with its unique style. Although the brand is relatively young, it has already expanded globally, including the Chinese market, with significant growth potential.
As an ordinary person who pursues fashionable design, I truly appreciate the uniqueness of DS cars—they are not just vehicles but exist like works of art. Originating from Citroën's premium line, the brand focuses on luxurious interiors and advanced technology, such as the streamlined shapes of the DS5 and DS7, genuine leather seats, and intelligent driving assistance systems, making daily driving both comfortable and safe. Price-wise, they are more affordable than BMW and Mercedes-Benz, offering high value for money, which suits young people or families. Overall, DS emphasizes an elegant lifestyle taste, integrating eco-friendly trends like hybrid models—driving one is sure to turn heads.
