What is Chery's service brand?

[Ronan]

Chery is the first independent Chinese automaker to launch a service brand, and its service brand is the company itself. Service Brand: A service brand generally includes five major systems: service brand philosophy, service brand behavior, service brand image, service brand communication, and service brand management. To create a service brand, the first step is to establish the name of the service brand. Generally, there are two options: using the product brand or creating a new brand. Key Features: Personalization: A service brand must be able to provide high-quality personalized service content and convey a personalized brand philosophy. Standardization: A service brand should have standardized service norms. For example, Walmart's "3-Meter Smile" standard and Gome's "3-Meter, 3-Voice" service. Customer Experience: A service brand is established through long-term service experiences of consumers and repeated communication between the company and consumers. The core of service brand building lies in customer experience.