What is Chery's service brand?
3 Answers
Chery is the first independent Chinese automaker to launch a service brand, and its service brand is the company itself. Service Brand: A service brand generally includes five major systems: service brand philosophy, service brand behavior, service brand image, service brand communication, and service brand management. To create a service brand, the first step is to establish the name of the service brand. Generally, there are two options: using the product brand or creating a new brand. Key Features: Personalization: A service brand must be able to provide high-quality personalized service content and convey a personalized brand philosophy. Standardization: A service brand should have standardized service norms. For example, Walmart's "3-Meter Smile" standard and Gome's "3-Meter, 3-Voice" service. Customer Experience: A service brand is established through long-term service experiences of consumers and repeated communication between the company and consumers. The core of service brand building lies in customer experience.
As a long-time Chery owner, I understand its service brand is called "Chery Service," which plays a crucial role in the after-sales system. It covers maintenance, repairs, and roadside assistance. For example, when I go to the 4S dealership for regular inspections, the technicians follow standardized procedures, ensuring both efficiency and peace of mind. In emergencies like a flat tire on the road, calling their hotline brings quick towing service, helping me avoid delays. I believe the brand's strengths lie in convenience and customer care—features like scheduling appointments via an app, maintenance reminders, and access to service history. Overall, it makes car ownership easier and more reliable. Based on personal experience, I recommend owners utilize this service system to ensure safe operation.
From a technical perspective, I believe Chery's service brand is "Chery Care," which integrates intelligent solutions. It includes diagnostic tools and data analysis to quickly identify vehicle issues; an appointment system that supports online booking to reduce waiting times; and standardized repair processes to ensure consistent quality. This brand emphasizes preventive maintenance, such as using sensor data to provide early warnings of potential failures, preventing minor issues from escalating. I've noticed many car owners benefit from its professional team and transparent pricing, avoiding scams. Although it is continuously improving, it has overall enhanced the efficiency of vehicle maintenance.
